Togetherness at the Heart of the Festive Season
As the Chinese New Year 2026 approaches, Kirin Ichiban invites consumers to celebrate the season of togetherness with a campaign inspired by familiar festive moments — gathering around the table, sharing conversations and enjoying time with family and friends. Rooted in the spirit of prosperity and connection, Prosperity Begins with Kirin Ichiban brings a warm and meaningful touch to New Year celebrations.
This campaign is a reminder that the most memorable festive moments are often the simplest — shared meals, friendly games and time spent with the people who matter most.
A Festive Reward Inspired by Tradition
Adding to the festive cheer, consumers who take part in the campaign have the chance to receive a limited-edition Kirin Ichiban Mahjong Set, a thoughtful nod to New Year traditions. Mahjong has long been part of family gatherings and friendly competitions, enhancing moments of laughter, connection and shared celebration — the true spirit of the season.
With only 100 units available, each set is designed to be enjoyed at home, creating moments that bring families and friends closer throughout the festive season.
How to Join the Celebration
From 26 December 2025 to 1 February 2026, consumers who purchase any Kirin Ichiban product with a minimum spend of RM88 in a single receipt will stand a chance to win the limited-edition Kirin Ichiban Mahjong Set (worth RM388).
Campaign highlights:
- Buy any Kirin product with RM88 in a single receipt
- Stand a chance to win a Limited-Edition Kirin Ichiban Mahjong Set (worth RM388)
- Only 100 sets available in West Malaysia
- Campaign period: 26 December 2025 – 1 February 2026
Welcoming the New Year the Kirin Ichiban Way
Whether it’s a casual get-together, a friendly mahjong session or a festive meal at home, Kirin Ichiban complements the moments that define the New Year. Through this campaign, Kirin continues to celebrate the values of sharing, togetherness, and optimism — values that resonate strongly during the festive season.
Stay Connected for More Festive Moments
For full promotion details and participation mechanics, visit the Kirin Ichiban Malaysia New Year campaign website. (insert clickable link: https://kirin-promotion.tongwohgroup.com/)
Stay tuned to Kirin Ichiban Malaysia’s Instagram (insert clickable link: https://www.instagram.com/kirinichibanmy/) and Facebook (insert clickable link: https://www.facebook.com/KirinIchibanMalaysia/) for more updates and festive highlights throughout the season.
*All promotions are subject to terms and conditions and are available while stocks last.
*Kirin Ichiban Beer and all related promotions are strictly for non-Muslims aged 21 and above only. Please enjoy responsibly and do not drink and drive.